In 2016, I quit my consulting job in Washington, DC to start PeopleFish. I had no money, a budget laptop, and a newborn at home.
Within three years, PeopleFish surpassed seven-figures in revenue. Today, it powers 500+ brands with consumer research, and I’m busy with a bunch of new things.
Now, I’m Director of InsightsHub (QuestionPro), where I work with Insights Directors to enhance workflows, organize data, and synthesize research across UX, CX and MRX teams.
I’ve consulted for companies like P&G, SpaceX, Axios Media, and VSCO. I’ve personally designed, launched, and analyzed more than 1,000 market research studies for startups and insights teams around the world.
When I’m not busy building something online, I’m probably exploring North Florida beaches with my wife and kids, playing piano, or watching this on repeat.
I built and/or run these.
InsightsHub | QuestionPro
New project intake process, managing projects, status updates, templates, etc. are all cumbersome and inefficient for insights professionals. With InsightsHub, manage research projects, store and display the outcome for everyone in the organization to look at on-demand and act upon. Create an efficient process for insights professionals during a new project intake process, managing projects, status updates, templates, and more.
Market Research for Startups | PeopleFish
Survey real consumers with PeopleFish™. Get the feedback you need to launch amazing products & services. Our team empowers you to get answers from real people in your target market. We'll help you every step of the way. No more confusing survey platforms. And no more guessing!
Market Research for Startups
Survey real consumers. Get the feedback you need to launch products (and services) people want to buy. Our tools are easy to use and empower you with same-day feedback from your target market. Learn exactly what consumers want so you can make better decisions. No more guessing!
Sincerely, Me - Write and send a real letter to someone you ❤️
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I write on subjects ranging from process theology and Austrian economics to digital marketing and pitching investors. Here’s a list of some of my favorites.
Risky Business: When Numbers MisleadMy Fundamental (and Unoriginal) Argument Against SocialismPublic Accommodation and Social Engineering
How minimum wage undermines itself
Is Religious Adherence Bad for the Economy? (First Things, 2014)
My Rules for Writing Well
How to Conduct a Market Research Survey for Your Startup Idea (Startup Grind, 2017)
InsightsHub and the journey in MRX with Nick Freiling | Live with Dan S2
Join Dan Fleetwood, our President of Research and Insights, to hear his unfiltered and authentic thoughts on the research industry every Friday at 11 AM CT a...
How to qualify leads - Nick Freiling, PeopleFish
Listen to this episode from Talk to Stefan - Founder Hot Seat on Spotify. I'm joined by Nick Freiling, Director of PeopleFish. Nick's exploring how he'll best qualify leads for his market research company, PeopleFish. We talk through how he currently captures leads, what has been tested so far and how to manage expectations.
How To Scale Your Startup Using Market Research with Nick Freiling
Listen to this episode from Scale Academy on Spotify.
Nick Freiling: How to Conduct an Online Market Research Survey for Your Business Idea - Part 1
You have a product or service idea, but will it sell? Is it something people want? How much would they pay? Rather than trust your gut, get hard answers to these questions (and others) from real people in your target market. This course will teach you exactly how to run an online market research survey...
Each of these essays has shaped my thinking significantly. I recommend them to everyone.The Use of Knowledge in SocietySalvation: More Than a Cliché?There is No Literal MeaningThe Real Nature of PoliticsThe Moral Theology of the Devil1,000 True FansWhere is Heaven?Reality, Art & Prayer
These are quotes that help form the foundations of my thinking on various subjects.
On Religion (David Bentley Hart)
I never take any religion as a closed system of propositions, every one of which is true, or true in the same way. I think of all religions as cultural artifacts that express truths, or fail to express them, in ways determined as much by cultural history as by anything else.
It’s not the case, by the way, that after you move away from the basic affirmation that God is the basic absolute that you immediately run into irreconcilable differences. There are all sorts of realms of experience — devotional experience, mystical experience — and other affirmations about moral life where you find commonality of experience and concept.
But we’re talking about the human experience of the infinite source of all that is. There’s no way that could be reducible to a single set of internally consistent propositions that exclude all other approaches. These approaches are going to be mythological, spiritual, philosophical, ethical. They’re going to contradict each other in some details and affirm one another in others. Among the traditions that are serious traditions — not the kind of religion you might make up in order to sell a product — they can all converge upon the same truths, with all the fallibility that every human approach to truth exhibits. In the same way that different schools in the sciences are going to diverge from one another.
Ideally, at some point, there is a theoretical breakthrough that will reconcile the differences, or show that one theoretical path was sterile. In a sense, that’s true also of religious experience, but it’s not going to be in the realm of empirical investigations.
But yes, many religions can be true, in the sense that they are speaking of the truth in the best way the cultural traditions to which they belong allows them to do so, while at the same time differing from one another on specific affirmations which may be right or wrong.
On Wisdom (Emanuel Swedenborg)
The state of wisdom is when man has no longer any concern about understanding truths and goods, but about willing and living them; for this is to be wise.
On Education (Ludwig von Mises)
What distinguishes civilized man from a barbarian must be acquired by every individual anew.
On Asking Questions (Thomas Merton)
Now anxiety is the mark of spiritual insecurity. It is the fruit of unanswered questions. But questions cannot go unanswered unless they first be asked. And there is a far worse anxiety, a far worse insecurity, which comes from being afraid to ask the right questions—because they might turn out to have no answer. One of the moral diseases we communicate to one another in society comes from huddling together in the pale light of an insufficient answer to a question we are afraid to ask.
On Forgiveness (St. John of Climacus)
Fire and water do not mix, neither can you mix judgment of others with the desire to repent. If a man commits a sin before you at the very moment of his death, pass no judgment, because the judgment of God is hidden from men. It has happened that men have sinned greatly in the open but have done greater deeds in secret, so that those who would disparage them have been fooled, with smoke instead of sunlight in their eyes.
On Science (Robert Oppenheimer)
It is a profound and necessary truth that the deep things in science are not found because they are useful; they are found because it was possible to find them.
On Abstractionism (William James)
Let me give the name of "vicious abstractionism" to a way of using concepts which may be thus described: We conceive a concrete situation by singling out some salient or important feature in it, and classing it under that; then, instead of adding to its previous characters all the positive consequences which the new way of conceiving it may bring, we proceed to use our concept privatively; reducing the originally rich phenomenon to the naked suggestions of that name abstractly taken, treating it as a case of "nothing but" that concept, and acting as if all the other characters from out of which the concept is abstracted were expunged. Abstraction, functioning in this way, becomes a means of arrest far more than a means of advance in thought. ... The viciously privative employment of abstract characters and class names is, I am persuaded, one of the great original sins of the rationalistic mind.
On Infinite Progress (Gregory of Nyssa)
Thus though the new grace we may obtain is greater than what we had before, it does not put a limit on our final goal; rather, for those who are rising in perfection, the limit of the good that is attained becomes the beginning of the discovery of higher goods. Thus they never stop rising, moving from one new beginning to the next, and the beginning of ever greater graces is never limited of itself.
For the desire of those who thus rise never rests in what they can already understand; but by an ever greater and greater desire, the soul keeps rising constantly to another that lies ahead, and thus it makes its way through ever higher regions towards the Transcendent.
On Self-assurance (John Steinbeck)
But I think that because they trusted themselves and respected themselves as individuals, because they knew beyond doubt that they were valuable and potentially moral units -- because of this they could give God their own courage and dignity and then receive it back. Such things have disappeared perhaps because men do not trust themselves anymore, and when that happens there is nothing left except perhaps to find some strong sure man, even though he may be wrong, and to dangle from his coattails.
On Taking Risks (Theodore Roosevelt)
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
On Science (Ludwig von Mises)
Science does not give us absolute and final certainty. It only gives us assurance within the limits of our mental abilities and the prevailing state of scientific thought.
I’ve worked in the market research world since 2015. Here are some resources I’ve created to help you run better market research projects.