I’m Nick.
I’m Nick.

I’m Nick.

In 2016, I quit my consulting job in Washington, DC to start PeopleFish. I had no money, a $400 laptop, and a newborn at home.
Five years later, PeopleFish surpassed $2 million in revenue. Today, it powers 500+ brands with consumer research, and I’m busy with a bunch of new things.
Now, I’m Director of InsightsHub (QuestionPro), where I work with Insights Directors to enhance workflows, organize data, and synthesize research across UX, CX and MRX teams.
I’ve consulted for companies like P&G, SpaceX, Axios Media, and VSCO. I’ve personally designed, launched, and analyzed more than 1,000 market research studies for startups and insights teams around the world.
When I’m not busy building something online, I’m probably exploring North Florida beaches with my wife and kids, playing piano, or watching this on repeat.
Read more about my story at Indie Hackers. To contact me, DM me on Twitter.
 
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🛠️ Projects

I built and/or run these.
 

🎙️ X-RATED! A UX, CX and MRX Live-show

How are top brands thinking about insights? What tools and methods are behind the best UX, CX and MRX teams? What are some up-and-coming strategies for executing value-adding UX, CX and MRX?
Join me on Twitter Spaces as I interview leading thinkers in the insights space to discuss these questions and more.
Follow me on Twitter to get updates about new shows.
 

📝 Published Essays

I write on subjects ranging from process theology and Austrian economics to digital marketing and pitching investors. Here’s a list of some of my favorites.
 
My Fundamental (and Unoriginal) Argument Against SocialismGrief is UnscriptedFaith is Not Propositional CoherenceFacts don’t speak for themselves
 

📺 Audio/Video Appearances

📜 Essays I Recommend

Each of these essays has shaped my thinking significantly. I recommend them to everyone.
 
There is No Literal MeaningThe Real Nature of PoliticsThe Moral Theology of the Devil
 

💬 Pillar Quotes

These are quotes that help form the foundations of my thinking on various subjects.
 
On Religion (David Bentley Hart)
I never take any religion as a closed system of propositions, every one of which is true, or true in the same way. I think of all religions as cultural artifacts that express truths, or fail to express them, in ways determined as much by cultural history as by anything else.
It’s not the case, by the way, that after you move away from the basic affirmation that God is the basic absolute that you immediately run into irreconcilable differences. There are all sorts of realms of experience — devotional experience, mystical experience — and other affirmations about moral life where you find commonality of experience and concept.
But we’re talking about the human experience of the infinite source of all that is. There’s no way that could be reducible to a single set of internally consistent propositions that exclude all other approaches. These approaches are going to be mythological, spiritual, philosophical, ethical. They’re going to contradict each other in some details and affirm one another in others. Among the traditions that are serious traditions — not the kind of religion you might make up in order to sell a product — they can all converge upon the same truths, with all the fallibility that every human approach to truth exhibits. In the same way that different schools in the sciences are going to diverge from one another.
Ideally, at some point, there is a theoretical breakthrough that will reconcile the differences, or show that one theoretical path was sterile. In a sense, that’s true also of religious experience, but it’s not going to be in the realm of empirical investigations.
But yes, many religions can be true, in the sense that they are speaking of the truth in the best way the cultural traditions to which they belong allows them to do so, while at the same time differing from one another on specific affirmations which may be right or wrong.
On Wisdom (Emanuel Swedenborg)
The state of wisdom is when man has no longer any concern about understanding truths and goods, but about willing and living them; for this is to be wise.
On Forgiveness (St. John of Climacus)
Fire and water do not mix, neither can you mix judgment of others with the desire to repent. If a man commits a sin before you at the very moment of his death, pass no judgment, because the judgment of God is hidden from men. It has happened that men have sinned greatly in the open but have done greater deeds in secret, so that those who would disparage them have been fooled, with smoke instead of sunlight in their eyes.
On Education (Ludwig von Mises)
What distinguishes civilized man from a barbarian must be acquired by every individual anew.
On Abstractionism (William James)
Let me give the name of "vicious abstractionism" to a way of using concepts which may be thus described: We conceive a concrete situation by singling out some salient or important feature in it, and classing it under that; then, instead of adding to its previous characters all the positive consequences which the new way of conceiving it may bring, we proceed to use our concept privatively; reducing the originally rich phenomenon to the naked suggestions of that name abstractly taken, treating it as a case of "nothing but" that concept, and acting as if all the other characters from out of which the concept is abstracted were expunged. Abstraction, functioning in this way, becomes a means of arrest far more than a means of advance in thought. ... The viciously privative employment of abstract characters and class names is, I am persuaded, one of the great original sins of the rationalistic mind.
On Asking Questions (Thomas Merton)
Now anxiety is the mark of spiritual insecurity. It is the fruit of unanswered questions. But questions cannot go unanswered unless they first be asked. And there is a far worse anxiety, a far worse insecurity, which comes from being afraid to ask the right questions—because they might turn out to have no answer. One of the moral diseases we communicate to one another in society comes from huddling together in the pale light of an insufficient answer to a question we are afraid to ask.
On Self-assurance (John Steinbeck)
But I think that because they trusted themselves and respected themselves as individuals, because they knew beyond doubt that they were valuable and potentially moral units -- because of this they could give God their own courage and dignity and then receive it back. Such things have disappeared perhaps because men do not trust themselves anymore, and when that happens there is nothing left except perhaps to find some strong sure man, even though he may be wrong, and to dangle from his coattails.
On Infinite Progress (Gregory of Nyssa)
Thus though the new grace we may obtain is greater than what we had before, it does not put a limit on our final goal; rather, for those who are rising in perfection, the limit of the good that is attained becomes the beginning of the discovery of higher goods. Thus they never stop rising, moving from one new beginning to the next, and the beginning of ever greater graces is never limited of itself.
For the desire of those who thus rise never rests in what they can already understand; but by an ever greater and greater desire, the soul keeps rising constantly to another that lies ahead, and thus it makes its way through ever higher regions towards the Transcendent.
 

📊 Market Research Stuff

I’ve worked in the market research world since 2015. Here are some resources I’ve created to help you run better market research projects.
 
How to Graph Van Westendorp Data
 

Random

My Rules for Writing Well